Are you worried by constant ‘No’ to your business from the leads? You had a healthy discussion with someone who was actually interested, yet you could not get them back? Then, it’s time you change that.

In this series, I will reveal why that happens and a time-tested method to avoid it.

To begin with, you need to understand a simple fact that behind every action and decision are taken by an individual is based on one single thing: “Their Desire To Avoid Pain Or Acquire Pleasure.”

From the clothes in your wardrobe to your current work or your decision to open these emails are all executed because they gave you pleasure or helped you avoid pain. And for you and I as an entrepreneur to do our job much more effectively, we need to absorb and accept this.

I will share with you a practical example:

When your prospects say no, it is because the perceived pleasure they would gain from product or service didn’t outweigh the pain and effort of costs. By positively pumping their emotional states, you can get them over this perceived pain. Everything we buy, emotions play a significant role in that. You decided to buy your car as it gives you a feeling pride or because it was inexpensive and you avoided the pain of spending too much?

Or you decided to start your business because it gave you an alluring hope that you can achieve more or was it because of its long-term benefit of helping you to escape the pain of going to a job you disliked?

Let us summarize the above examples, to open the floodgates of ‘Yes’ from the prospects you need to inject in them a ‘feel better’ tonic. You have to communicate the benefits that result from your business and how is it going to help them avoid pain. It should be followed by a rationale for their decision, which is what all of us do…

But you have to be careful. Getting started has to be their decision not yours.

Let’s say your prospect got convinced to buy your product, service or subscription, and you pumped their emotional states up in the initial stage only. But the probability of them sticking with you is a bare minimum, once that emotional state wears off. This is termed as buyer’s remorse. Hence, in ‘YOU, BRAND. Business Model” we insist that if you want a prospect to become a customer, ensure that it is their idea. You will also experience that once a person has had the time to think over their decision, they become committed for a long time, which is what you want in a customer to succeed.

The best way to allow someone to sell themselves is to market to them for a longer duration continuously.

However, as we know, each person is different. Some people are convinced within a couple of days, while others might take weeks or even months. But, be patient! The point I am trying to make is it has to be on their agenda and not yours. So, get rid of the pressure tactics, now! And you will instantly observe an increase in the number of quality people following you and becoming your customers.

By now you must have figured out, it’s all about human psychology. There are six essential points related to human nature, a must-know for every online marketer. Three of them I will be revealing here today.

I just shared with you the first.

Number two on the list is that people are generally lazy. They wish for everything better, faster and cheaper. Consider diet pills manufacturers and their advertisements: ‘you can eat your favorite food and still lose weight just by taking our pills.’

Another case in the point can be the lead generation companies. People don’t want to learn how to build their own leads. They would happily pay a lead company to do that for them. I am sure you have got the idea.

Now the third is, majority of the people are ready to learn HOW to do something than actually do it.  They buy the hope of a result instead of actually making an effort to do it.

You must have seen the evidence of this many times in your business, haven’t you?

Count the number of people you came across that started their business but never did anything with it? A lot many, right? It is the evidence of the buyer’s remorse we talked about before.

They didn’t make a solid decision. They got caught by their emotions and when those emotions wore off, their aspirations to be entrepreneurs faded away.

The fact is 80% of your followers and customers will experience this. Sad but true. It’s the 80 / 20 rule that you have to accept.  Most individuals are lazy and they purchase nothing but hope. They assume that success comes from somewhere outside themselves.

Be very careful, if you fail to come to the table with this knowledge, it will gulp your hard-earned money faster than you can imagine.

But hold on! I have a trick with which you can use this to your advantage and turn the very same people into a profitable part of your business because they will form the majority of your prospects.

Now that we know a little bit more about the psychology of people that makes them work, buy or respond to an offer, let’s quickly discuss a GIGANTIC problem faced by business owners. And that is profitability.

Don’t be surprised if I tell you 9 out of 10 business owners will spend more money than they ever make. This means, right now, the possibility of you being one of them is very high. But don’t worry. I was in the same sad state for over six years. Only a warrior who can withstand the pain of injuries in the battleground knows the taste of the victory and can gain financial independence.

There is a specific reason why most Internet entrepreneurs aren’t making a profit, but do you know we have a simple solution to that?

In fact, a friend of mine recently made an extra $5,000 per month in less than 60 days after he took a method that I teach in “YOU, BRAND. Business Model.”

Are you ready to know how that was done?

Gear yourself up to discover these secrets in the Series Day 5 coming up tomorrow.