When it comes to writing effective advertisements, most the entrepreneurs do not try their hands on it and this typically compels them to buy over-priced, over-sold leads who don’t even qualify for your target market.

To simply put, you end up wasting a lot of your money online.

There is a countless number of people I have come across who start digital marketing and the foremost thing they do is place an ordinary ad in their Facebook or Google account that looks like this:

“Buy Financial Freedom Course Online.”
“This course helps people take control of their finances, Call us at (contact number)”

This is followed by confusion and disappointment wondering after spending $200 why they got ONLY 3 phone calls from people who were not buyers and wanted just information!

Well, I place ads too but the difference is, these bring in hundreds or even thousands of leads. My capture page has an opt-in rate of 60%, which is a hard belief for many.

But how to write an effective ad? To write a great ad that gets results is actual science. There are powerful triggers and insights that we need to make use of. It is a proven fact that at a subconscious level, people are genetically programmed to respond to them, to acquire pleasure and avoid pain. We have already discussed about one of the many surprising triggers.

If you want proof of this, try looking closely at the magazine cover headlines next time. The majority of the headlines would be negative and that is no coincidence.

These experienced publishers are aware that people are programmed to notice and respond to the pain of others.

This is simply the reason why you often look at wrecked cars. It is the feeling of survival. Your genetic set-up evokes you so that you recognize and avoid the pain in the future.

Now, the remaining headlines of the same magazine cover would be positive like …

“5 Magical Ways to Get Financial Freedom.”
“Download This ebook, worth $59, Absolutely Free Today.”

This is just the upper crust. There are layers of psychological tricks you can incorporate in your ads and promotional presentations that will shoot up your sales instantly!

The single most crucial trigger for our industry is called ‘Social Proof ‘. It is widely used throughout this “YOU, BRAND. Business Model”. According to this principle, we decide what is correct by finding out what others think is correct.

Social proof was also used in the medieval period to survive. If those people saw many others consuming an unknown plant, then they knew the plant was safe to eat.

It serves as a useful short cut through the decision making process. You must have noticed advertisers using promotional lines like “best selling” or highest-rated” concerning their products. This is because, by using social proof principle, they just want to show that many other people agree with it.

In this industry where testimonial is the central force of every decision, the power that comes with social proof through personal recommendations and 3rd part validation plays a vital role.

We use them extensively throughout our website since we want you to know that there is no risk in purchasing our product. We just want to let you know that thousands of other people have been satisfied and are charged up after learning about the product. They are incredibly thrilled about the fact that they decided to become a customer.

You need to do the same.

When salespersons or other marketers fool us, it leaves behind a sour taste. And hence people want to avoid making poor decisions so that they don’t end up looking like fools.

Testimonials work as an essential form of evidence and when used correctly, they can sky-rocket your marketing results.

You know, it’s quite amusing but once as I learned the concepts of “YOU, BRAND. Business Model” I came to a point where I literally denied pitch my products and services. To me, it just felt like a silly thing to do.

And this different yet intelligent approach worked like crazy. The point I want to make is, attracting new customers is in fact easy to do. Once you learn the remarkable strategies of “YOU, BRAND, Business Model”, you will have to limit the number of customers you are working with. You simply won’t have time to work with every prospect and will have to turn away some of the potential ones.

If you are also looking to reach this point, stay tuned as I would share some exciting ways for it in this final puzzle tomorrow.