Dear readers,

I am Dev Patel and I am pleased to introduce to you.

From the modest beginnings, today after five years, “YOU, BRAND. Business Model” has helped me earn a 7 figure income. But along this exciting journey, I have gained some invaluable experience which I would like to share with you through this Information series.

There is a substantial amount of detail to be shared on the “YOU, BRAND. Business Model.” concept but the point I would like to highlight here is that the rules of marketing have changed! The methods of outbound marketing like phone calls, cards, leaflets and newspapers become outdated. Only those business owners who are still unaware of the concept of “YOU, BRAND.” follow the old-school tactics of pounding the phones, holding meetings and pitching the business to leads. Has become obsolete because people simply do not want to be bothered by cold-market prospecting and in-your-face selling. Solicitations are detested and met with frustration and impatience. They are forced to use the “Do Not Call List” to fight back the onrush of rude marketers trying to get their hands into their pockets.

Yet, in the face of a highly competitive market, the internet has opened the world of opportunities for business enthusiasts where they can literally turn a simple thought into a sprawling business for little or no money.

The fact that you are reading this series testifies your interest in this advantageous trend. But a startling statistics state that 95% of Entrepreneurs fail on Internet Marketing because they didn’t acquire the knowledge and insight needed to succeed in today’s market.

Hence, at this point I would like to share some of the lessons learned over the years. To succeed in today’s market, we cannot enter someone’s world like a pest; instead, we have to find a way to get invited as a welcomed guest in order to sell something.

Now to build a business, you have two options to choose from.

You can laboriously contact enough people through traditional prospecting ways (outbound method) till you make a sale. This option is followed by 95% of business owners.

Or…

You can position yourself in the market that allows interested prospects to find you and contact you (Inbound Method). This option 2 is evidently the superior choice for many reasons. But the point I would like to bring up is fundamental to the concept of “YOU, BRAND. Business Model”. It states that it is substantially vital who finds and contacts the other person. In the former option, you were chasing the prospect while in the latter, the prospect was chasing you. This implies that you are perceived as the expert and hold all the power and value.

The prospect invited you into his world as a guest and is asking you to sell your goods or services. This will create an instant bypass enabling you to break all the barriers and walls and suddenly this is not about selling. You are now viewed as the expert and knowledgeable service provider who’s expertise is pursued.

This is the level where you have to reach in order to break through the infinite noise in today’s market place. But how do you do this? The answer to this tricky question is simple.

The most effective marketing weapon in your arsenal is YOU. Unlike business opportunities, there is only one of you in the whole world. And this is precisely what we teach in “YOU, BRAND. Business Model”; using attraction marketing strategies to become that leader, that expert that everyone desires to work with… the type of person whose phone calls and emails are welcomed instead of ignored and deleted. Yes, it is possible to be that person.

An interesting fact that I have learned after several years of research on human psychology is that attraction between people is not a choice but it’s a biological response. If we learn to flip these attraction switches on within ourselves, we can begin to attract others automatically. Status and Value are two of the most powerful triggers.

It is observed that, biologically, individuals are generally attracted towards others with an equal or higher level of status and value, and you are very much the same.

If you associate yourself with a person of higher value and status, automatically, there is an increase in your worth and status. It will open new doors that will lead you to new oceans of knowledge which was previously reserved for a selected group of individuals within their circle. New coalitions with eminent people can be built. These people have something worthy to offer you. You can gain power by associating with them. For people of such caliber, you often stand and cheer at the events, remember? This is why you adored the top leaders and crowd around them to listen in on their conversations.

We have been programmed in this manner and if you struggle with attracting clients in this industry, now you know the reason.

Initially, I also used to think that attracting customers was just about numbers, scripts and saying the right words. But these activities were not fruitful. I kept struggling to build a big follower base and valuable clients for over five years until I understood the difference between me and those leaders who were attracting loads of new people and buyers every month.

The difference was, there was value in the eyes of the prospects for them and leaders knew how to translate this value into marketing practice. This resulted in an attraction between these individuals and their prospects. Because there were power and knowledge to be gained in such an alliance, the prospects felt privileged working with them.

Then, where does that leave you?

If you are facing difficulties in attracting new followers, new prospects, new customers, if candidates don’t respond to your calls or emails, it is only because you don’t hold any value for them. They think you do not have anything to offer them. And that is all right.

Every person has to face these challenges. But if you aim to achieve the highest levels of success in the digital marketing industry, you will have to change that. The best method to gain and increase your value is by enhancing your knowledge-base.

This was precisely what I did. I spent a good year referring every possible course on online marketing, copywriting and personal development. By the end of the year, I had gained enough knowledge to offer to my prospects. This made attracting and selling literally easy.

As we continue through this series, the bottom line of the discussion is to make selling effortless; you have to increase your knowledge and experience.

Purchase every book and course available and you will acquire valuable knowledge and skills to attract your prospects. It has no connection with technological gadgets like auto-dialers, scripts, any magical software tool or lead lists.

Even I could have given you those things but I know you would still struggle to acquire valuable prospects and acquire customers if you didn’t hold any value for your chances.

And that takes me to the next point in this fairly elaborate discussion.

A marketing cliché that I came across five years ago played a critical part in business development. Those two lines took me to 7 figure income in less than two years. They can be extremely crucial to your opportunity and product marketing as well. I will share these two sentences in the “YOU, BRAND. Business Model” Email Series Day 2, so stay tuned …