With how invested almost everyone is on the internet, it’s safe to assume that the best way to get their attention is by establishing your brand on there. And it’s not odd for your business to consider putting your brand on social media, almost everyone is doing it! 

But it’s not that easy. Because while creating an Instagram account is easy, there’s so much that comes with it – engagement, content, traffic, and more. And if you’re struggling with every bit of it, that’s fine – you have to from somewhere. And on most occasions, it will always be the bottom. 

And it may seem impossible to get your first 100K Instagram followers, but we have a few strategies that would not only help with the growth of your page, but it will also help you understand your audience better. 

It’s common knowledge that most brands and businesses have opted for switching from television to social media. Many brands have had time to work on their personas, do you intend on fitting in or standing out to your customers? We can ensure you do just that by implementing the following: 

You Have My Attention

Having good engagement can do wonders for your brand online. But engagement doesn’t just mean likes on each post you put up. 

By having your audience engage with a post in the form of comments – encouraging queries, suggestions, and more or having them share it could result in making your page a lot more visible. How? With Instagram’s new algorithm, many assume that their posts don’t make it to their customer’s pages. However, that happens because of the lack of engagement on the customer’s part. 

Here’s how you can utilize the algorithm to the best of your abilities, post content that would not only creates curiosity but also engages them. It doesn’t have to go viral. It just has to indulge them enough for them to like, share, and comment on your post. It would be even better if you add an occasional call-to-action to your post. How does this help? Not only will this bring their attention to your post, but it will ensure they check out the rest of your profile too. 

The most common phrases you’d find in engaging posts will be:

What’s your favorite [show, product, or more depending on the brand posting it]?

Putting Yourself Out There

The one thing many end up doing is waiting to put up any content because they just happened to create the page. Ideally, most believe that posting without an audience wouldn’t be beneficial. 

But it’s the exact opposite. You must put out your work, especially when nobody knows your brand exists. Why?

Because building your brand from scratch will help with organically pulling people to it. It helps with showing your audience how you’ve established the brand they see now, and if you’re patient enough, you will surely get the results you want. The only thing you need is consistency. 

Stay Ahead Of Your Competition

With everything within our reach, customers always expect more from brands. But what happens when your competition has seen and done everything already? How do you get the upper hand? 

You have to understand that even though most strategies work for everyone, you have to find the one that’s not just proven to perform, but also fits your brand’s persona perfectly. 

You shouldn’t blindly follow a trend or strategy because they seemed to work for someone else. Research better and understand what your brand needs. You also have to remember that the outcome of your plan won’t give you instant results. It is a lengthy process, and you need to keep in mind that this should work in the long run too. And if you feel like you need some help, there are a few websites that will help you with that. 

However, it is always better to pass the reigns to someone with experience and the ability to help create the perfect social media plan for you.

Create Your Own Identity

Before you start putting content out, you have to create content that not only resonates with your audience but also rightfully represents your business on the internet. 

Why is this important?

It doesn’t matter if your content goes viral, or you receive great engagement and followers due to a few posts. But that’s about it. Your audience won’t keep coming back unless all of your posts go viral, but they will come back if they can relate to your brand. 

So how do you that?

You analyze and understand the side you want to put forward to your audience. Do you want your brand to be more authentic and accessible? Or do you want it to be just out of their reach? Once you’ve picked a persona for your brand, it will be easier to create content and engage with your audience.

Collab To Make It Fab

There are various ways you can drive traffic to your brand – campaigns, regular images and videos, polls on your stories, and more. But one of the most reliable methods happens to be – influence. 

Social media influencers have been a popular concept for a while now. Not only because people love looking at aesthetic images, but also because various people love following a public figure and getting the same things as them. We’ve seen this pattern with numerous Bollywood actors and other celebrities, so why wouldn’t that concept work with social media? 

But it doesn’t just stop at that. There are two ways you can collaborate with influencers on Instagram. 

A Strong Barter System

Who doesn’t love free stuff? 

While it may seem like the easiest way to get your brand out there, it isn’t all that. However, gaining more visibility on social media is a strategy you should definitely consider. 

How do you do that?

You reach out to an influencer who resonates to your brand with a higher following, but you need to make sure that it is organic and genuine. It is because you wouldn’t want someone to promote your product to an audience that wouldn’t take it. 

Not only does this help you promote your brand to a different audience, but it also helps with organically growing your brand without spending a single penny. And this also helps create a web of links for your brand. If every influencer you collaborate with tags and mentions your brand, you have a large number of followers coming along from each of their accounts. 

It also helps your brand look a lot more legit and real, especially if it’s products that you can send to an influencer. 

Everything Has A Price

While many big influencers wouldn’t mind collaborating for free, this is their job, and they expect you to pay, especially when they know that their promotion will make a difference. 

If you’re a new business, there’s a high chance that you would have to pay a certain amount for them to agree. And this may not sound like a good idea, but in the long run, this could help. How? This post could work as an ad on the influencer’s page. It doesn’t matter how long it has been since they put it up, you would still have a few stray followers based on when they come across it.  

Each of these strategies would work individually and together. And while it looks like it will be easy to implement them, it isn’t. Making sure you do it right is essential, and we could help you with that. How? Click here to find out.