Successful businesses are seldom easy to build. But that doesn’t stop many from innovating, evolving, and finally growing into precisely what they planned for. And not only does this take up a lot of time, but it also takes up an incredible amount of effort.
Regardless of whether you own the business or work for it, how big or small it is, protecting something so important should be the top priority. And seeing how bad times truly are, keeping your business afloat isn’t as easy as it seemed.
But that’s what we’re here for! We have just the thing that won’t only make sure your business survives, but it will also help it thrive and grow.
It’s pretty obvious why some businesses aren’t able to handle the pressure, especially with how things have changed in recent times. And while the new normal has creeped on us quicker than ever, we should be able to adapt to it just as quickly. How?
Making Sense of The Web
At a time like this, keeping businesses up can be incredibly hard. Especially when everyone has to abide by the nationwide lockdown situation. And this whole crisis has forced various businesses – big and small to shut their doors worldwide. But just because your customers can’t come to see you, doesn’t mean you can’t reach out to them, right?
However, various companies either don’t consider creating a spot for themselves over the internet until it’s too late, or they just don’t consider it at all. And the first mistake has been incredibly harsh for various businesses during this situation. Not only did it manage to creep upon them, but they also didn’t prepare for the “one day” that they were waiting for.
Does that mean that businesses that are online, and have been for a while are successful? It hasn’t been smooth sailing, because while bringing your business online before it’s too late and adapting in time is crucial, it isn’t all that helps.
So what more do you need?
You Ask, We Deliver
Everyone is on the internet now. We live in an era where memes, abbreviations, and instant messaging have become the norm. So when people expect quick and easy methods for everything they take on, does that have an effect on what they expect from your business too?
Regardless of what your situation is, every time a sale is made, what does the customer have to do next? Do they have to go offline for any services or products to be rendered, or does your business allow them to render all of this online? If your answer is offline, then the end for your business isn’t that far away, and here’s why.
The tourism sector plays a pivotal role for every customer who travels, and while it was easy for them to be visible online due to the high demand, the first wave of the pandemic absolutely shattered them. For example, Trivago was preparing for a 93% collapse in June of this year. Due to the worldwide shutdown of the travel industry, and with most of Trivago’s prospects having closed doors, people couldn’t go to the product – let alone enjoy it.
‘But they were quite accessible over the internet, why didn’t it work out?” Despite being incredibly popular, having a delivery mechanism that’s not online can put a massive bump in the road to success. Could you imagine if lockdown’s weren’t lifted in a few places around the world? Trivago would have suffered major losses and would be forced to shut their doors despite having worked so hard for their pristine reputation.
And despite this minor pandemic, there were various businesses that, quite frankly, thrived more than ever.
With the virus, the lockdown, and having to quarantine, many people were quite paranoid with the idea of having to have human contact for whatever reason. And this is exactly what Zomato found a way to tackle. Not only is their business focused on an online sales process, they have an online delivery mechanism that they tweaked to include contactless delivery.
And it worked wonders! Not only did people still get to order food from home, they got to enjoy it without the need to break lockdown rules. Doesn’t that sound like a win-win situation?
And this is exactly what various businesses lack. The idea to make themselves more accessible through the internet without having to bring their customers outside their comfort zones.
So what does this mean for you and your business?
From the examples we’ve looked at above, having one or the other isn’t going to help your businesses grow. In a situation like this, it is incredibly important for you to ensure that your business makes it a lot easier for your customers to find and trust. But before you even put your business out there, you have to ask yourself:
Does my business model allow me to have an online presence as well as a delivery mechanism?
If your answer is yes, then you can swiftly make the shift before it’s too late. But if your answer is no, then there’s a lot you’d have to consider before your business starts to sink.
What most people don’t realize is that the market is pretty unpredictable. And even though an offline model worked prior to this, times and sentiments have changed and shall remain this way for a while. This isn’t just about making sure your business doesn’t fail, but this is also about you.
Many people have lost their jobs, many companies have declared bankruptcy, and many are trying to cut their losses. Surviving is a strategy many are picking up at a time like this. However, you have to find a way to that benefits both you and the company because that will not only add value, but it will also help with keeping both you and the company afloat.
Moving your business online will not only help you survive, but you will thrive and connect better with your customers. So are you ready to take the plunge?
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